The Sidewalk Is Your Runway

Shaped by the habits you repeat and the standards you uphold, greatness isn’t an act; it’s a habit built through consistency, discipline, and standards you live by even when no one is watching. How you show up matters, and the way you care for your hair is part of that daily practice. It’s a quiet commitment to intention, confidence, and showing up prepared for whatever the day brings.

Less, Done Better

Not Made For Everyone

äz is for those who choose intention over excess, performance without spectacle - who understand that luxury is felt, not announced

We don't chase trends.
We don't overdesign.

Because less, done right, always feels like more.

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Less, Done Better

The Collections

Built in harmony and guided by intention, each formula plays its role within a refined, purposeful routine. Nothing extra. Nothing overlooked.

"All the masters painted their masterpieces with just 3 colors… not 85+ colors. I questioned why I needed 8 or 9 different hairsprays within one line to choose from when I only need ONE that works on most hairstyles. Less confusion, boundless potential. That’s why I created äz."

- Rodger Azadganian

Rodger Azadganian

Founder