äz craft luxury haircare
Pure Authentic Haircare
Because the sidewalk is your runway.
Explore the Collection
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Indulge Shampoo
$49.00
Indulge Conditioner
$51.00
Enhance Color Shampoo
$49.00
Enhance Color Conditioner
$51.00
Sooth Serum
$55.00
Intense Volume Mist
$54.00
Remedy Restorative Masque
$53.00
Elixir Nourishing Oil
$64.00
Captivate Structure Gelée
$47.00
Compose Matte Texturizer
$47.00
Amplify Texture Spray
$52.00
Obey Hairspray
$51.00
The Sidewalk is Your Runway
Built from experience to cut through the noise with simple, high-performance essentials.
Who We Are
After 38 years as a hairdresser and salon owner, I got tired of the inauthenticity in the lines that were out there and frustrated with the repetition in SKU’s that only changed names with the addition of “marketing ingredients” and never delivered on the performance I was looking for. äz Haircare is what I would call 'Pure Authentic Haircare'. We are all about performance and the health of your hair.
- Rodger Az
What We Believe
All the masters painted their masterpieces with just 3 colors… not 85+ colors. I questioned why I needed 8 or 9 different hairsprays within one line to choose from when I only need ONE that works on most hairstyles. Less confusion, boundless potential. That’s why I created äz.
- Rodger Az
What We Do
I wanted to create authentic Haircare. One that would truly perform. One that didn’t hide behind the mask or the smoke and mirrors of a marketing angle or marketing ingredients. Where each of the SKU’s are the best stand alone product in each of their respective categories, without the distraction of choice overload with 85+SKU’s.
- Rodger Az
In the Details
From formulation to finish, every detail is designed to elevate your everyday routine.
