Style With Standards

The Style Collection

Because the way you style your hair should match the way you move through the world — assured, intentional, and effortlessly polished.

Captivate

Own the day with hair that holds its form, adds volume, and never loses its edge, keeping every moment as sharp as your style.

Go Captivate

Elevate

They say size doesn’t matter... they’ve obviously never had it. Use on wet hair for lift, fullness and hold.

Get Elevated

Sooth

Experience the ease of hair that stays smooth, light, and refined no matter where the day takes you.

Get Soothed

Finish What You Started

Perfect your foundation or add the final layer of polish with our Care and Finish collections. Either way, your routine never looked better.

SHOP CARE SHOP FINISH

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